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What the client wants vs. what they need!

As a specialist in my fields (event planning and travel), I have learned that what the client needs is better than what the client wants. Yet, what is going to bring me more client referrals? What the client wants mixed with good customer service.

I can’t ask my clients to book their travel with me if I can’t get them to where they want to go.  As a professional, I am to provide for them all the information beneficial for a successful trip:

  • Great rates
  • Passport information
  • Best hotel
  • Good food
  • Shopping
  • Excursions
  • Travel Insurance

As I know I need referrals, I know that my client deserves the best! It takes time to build a good relation with clients, so it’s best to start from somewhere. (with them!)

2 Comments »

  What the client wants vs. what they need! wrote @

[...] Jess wrote an interesting post today onHere’s a quick excerptAs a specialist in my fields (event planning and travel), I have learned that what the client needs is better than what the client wants. Yet, what is going to bring me more client referrals? What the client wants mixed with good customer service. I can’t ask my clients to book their travel with me if I can’t get them to where they want to go.  As a professional, I am to provide for them all the information beneficial for a successful trip: [...]

  Womens Shoes wrote @

Very good and useful post.
Thx, your blog in my RSS reader now ;)


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